Comportamiento del consumidor de jabón intimo masculino en el cantón Manta.

Abstract

Usually the existing brands of male intimate soap in the market do not provinde in-depth information about the producto, since due to the large existing marketing and Little advice on the benefits it has, it confuses consumers at the time of purchase. This rearch work entitled “Consumer behavior of male intimate soap” has as general objetive to know the consumer behavior of male intimate soap in the cantón of Manta, to determine their tastes and preferences. The methodology applied in the development of the Project was descriptive, using the Likert method base on 10 questions directed to consumers of intimate soap in the Manta cantón. From the answers, detailed information was obtained on the factors that influence the purchase of the producto. In addition, interviews were conducted in pharmacies, supermarkets and pólice stations, where detailed information was obtained on producto consumption. The proposals put forward are aimed at improving the demand for male intimate soap. In conclusion, it is recommended that strategies be employed to satisfy consumer needs ande generate interest in men´s intimate soap.