El covid-19 y su influencia en el desarrollo de las actividades económicas en la zona rosa de Manta (avenida Flavio Reyes).

Abstract

The main objective of this research is to develop strategies and an improvement plan for the reactivation of the Rosa de Manta area affected by covid-19, through the implementation of actions that help the development of the activities of the different businesses. For this, the methodology used was quantitative, which allows the collection of reliable information. In the first chapter, the theoretical framework of an investigation that covers the macro, meso and micro context of the problem is designed; In addition, the elaboration of the project is justified and the hypotheses, variables, and objectives necessary to carry out the work are proposed. The second chapter shows the theoretical framework where the background and information on which the research is based are reflected. The third chapter shows the model of the methodology used to obtain the results and also analyzes and interprets the results obtained through the survey carried out on the selected sample of the population of Manta. In chapter 4, the proposal is designed so that the premises of the zona Rosa of the city can reactivate economically, based on the Canvas model that allows simplifying the presentation and making it easier to analyze. Finally, the corresponding conclusions and recommendations are presented that were obtained once the investigation was completed, followed by the bibliography where relevant data was subtracted and the annexes of the interview and the survey.