Evaluación a la planificación estratégica 2021-2025 y su incidencia en el cumplimiento de las actividades de la carrera de Contabilidad y Auditoría de la ULEAM.

Abstract

The present research project aims to evaluate the 2021-2025 strategic planning of the Accounting and Auditing Program at Universidad Laica Eloy Alfaro de Manab( (ULEAM) and analyze its impact on the fulfillment of academic, research, outreach, and administrative activities. There is no evaluation report on the fulfillment of the Internal Strategic Plan of the Accounting and Auditing Program and its synergy with the Annual Operational Plan (POA), which hinders the achievement of goals and affects efficiency in internal management, The methodology employed is qualitative and includes interviews with those responsible for the program's key functions, as well as an analysis of documents and background information related to the planning process. As a result of the research, a Strategic Plan is proposed, aligned with the changing needs of the academic environment and the expectations of students and society. The plan includes goals, indicators, responsible parties, deadlines, and verification methods, aiming to ensure more transparent and efficient management within the Accounting and Auditing Program.