Proyecto de inversión para la implementación de un bar spa en el barrio barbasquillo de la ciudad de Manta.

Abstract

Physical and emotional well-being has become a growing priority for people in an increasingly fast-paced and stressful world. In this context, wellness centers, such as spas and bars, have gained popularity for their ability to offer unique experiences that allow individuals to escape everyday pressures and enjoy moments of relaxation. In particular, the combination of these two concepts, creating a “Spa Bar”, emerges as an innovative proposal to meet the demand for services that promote both relaxation and social enjoyment. The services sector, particularly the wellness and recreation sector, has shown significant growth globally, with an upward trend in the search for experiences that are not only pleasurable, but also therapeutic. According to WTO studies (2019), services represent approximately 50% of world trade, reflecting the importance and potential of this sector. In Ecuador, the increase in stress and mental health-related disorders, exacerbated by the effects of the pandemic, have created an urgent need for spaces dedicated to self-care and relaxation. This investment project proposes the creation of a “Beer Spa” in the city of Manta, specifically in the Barbasquillo area, a strategic location that will attract both residents and tourists looking for a unique experience that combines the relaxation of a spa with the benefits of beer as therapy. The Beer Spa, based on European traditions, uses ingredients such as hops, yeast and barley in treatments that not only promote skin health, but also promote detoxification and stress reduction. In addition, this establishment will offer a variety of alcoholic beverages, highlighting beer, in a social environment that encourages enjoyment and well-being. Through this project, we seek not only to offer a new concept in the market, but also to contribute to the well-being of the Ecuadorian population, especially in a context where mental health is a crucial issue. This investment plan aims to develop a profitable business that combines innovation, health and recreation, responding to global trends and the growing demand for services that promote balance between body and mind.