Plan de negocios para la comercialización y asesoría en línea de prendas y accesorios originarios de China en Manta.

Abstract

The degree project shows an attractive entrepreneurship proposal for the population of Manta, Ecuador even at the national level, it is for this reason that the present plan of Cryshic businesses expect to offer a variety of garments such as; women's clothing, clothing for men and children, with a formal, semi-formal style, summer garments that adapt to the consumer need, given that they are imported high-quality Shein brand garments from china. It should be noted that the business idea arose because Manta is a city with emerging economy, although there is competition in the market, the differentiating aspect of Cryshic are the lowest prices on the market, since consumers in the city They look for this type of high quality garments to dress themselves or the family which satisfies the population of said city.