Plan de negocios para la creación de una tienda especializada en artículos masculinos de vestir; en la ciudad de Montecristi.

Abstract

This project proposes the creation of a men's fashion store in Montecristi, focused on meeting local clothing needs with a modern, personalized and differentiated approach. This venture arose after identifying an unmet demand in the Montecristi market: the lack of options that combine quality, personalized advice and a contemporary style for men in the region. The value proposition is based on offering a unique shopping experience that includes personalized style and fashion advice, an exclusive selection of clothing and accessories, and outstanding customer service. Unlike other stores in the area that are limited to selling products, JOBLAD will position itself as a specialized store that seeks to improve the confidence and personal style of its customers through comprehensive and professional attention. The project strategically addresses the fulfillment of its objectives through four key chapters: Chapter 1: Strategic planning that defines the mission, vision, values ​​and strategies of the business, aligned with the needs and opportunities identified in the local market. Chapter 2: Market analysis, based on surveys of 384 people, detailing consumer preferences and habits in Montecristi, validating the viability of the proposal. Chapter 3: Design of business operations, including logistics of suppliers, materials and inputs necessary to ensure efficient operation. Chapter 4: Financial study confirming the viability of the project through key indicators such as a NPV of $99,527, an IRR of 39.86% (above the discount rate of 15.69%) and a payback period of 2 years, 4 months and 1 day. These financial results not only demonstrate that the business is profitable, but also demonstrate its attractiveness to potential investors by offering a quick recovery of the initial investment.