Prácticas de retención del talento humano en empresas pequeñas; Pinturas del Artesano en la ciudad de Esmeraldas, año 2024.

Abstract

This article aimed to analyze the human talent retention practices at Pinturas Artesano in the city of Esmeraldas. The central hypothesis was that an effective implementation of these practices would significantly impact the retention of qualified and committed employees, strengthening organizational sustainability. The research used an integrative methodological approach with quantitative elements, using a descriptive, explanatory, bibliographic, correlational and field design. A digital survey was applied, prepared with Office Forms, which consisted of 10 items and was answered by the 10 collaborators of the company. Among the most relevant results, it was found that the factors related to the work environment, professional development, recognition, communication, remuneration and equity had a direct impact on talent retention. For example, 80% of employees indicated the need to improve the work environment to increase their satisfaction and commitment. In conclusion, it was recommended to implement integration programs and periodic group dynamics that would promote collaboration, reduce staff turnover and strengthen organizational commitment, which could significantly improve the company's performance and sustainability.