Estudio de factibilidad para la creación de una empresa dedicada a la elaboración de productos naturales medicinales en Manta.

Abstract

The ‘Feasibility study for the creation of a company dedicated to the elaboration of natural medicinal products in Manta’ had as an objective to know the feasibility of the creation of a company that elaborates medicinal products within the city of Manta, therefore, a methodology of quantitative character was implemented, and a descriptive scope, due to the fact that, Therefore, a quantitative methodology was implemented, with a descriptive scope, Therefore, a quantitative methodology was implemented, with a descriptive scope, because it will detail each of the components that are part of a business plan to be developed for the year 2025, therefore, a market study was conducted to know different aspects, such as consumption and spending preferences of the population of the canton Manta, through the application of the survey as an instrument of data collection for the population of the canton Manta, so that a sample of 382 people was extracted. The results obtained showed that in the canton of Manta 94% of the people consume natural medicinal products, of which a strategic target of 57% of the population has been chosen, i.e. it is necessary to produce 35,493 Gastriul syrups annually to satisfy the target public, obtaining $340,732.80 in sales income, so it is concluded that the venture is feasible.