Análisis de las exportaciones de enlatados de atún hacia el mercado de España.

Abstract

This case study of Ecuadorian canned tuna exports to Spain employed a qualitative methodology, in line with approaches proposed by authors such as Hernandez (2014) and Mares (2019). Qualitative research allowed an in-depth exploration of export dynamics, utilizing grounded theory to interpret the relevant data (Morales, 2015). Furthermore, the ethical dimension of research, as highlighted by Baptista, was emphasized. This methodological approach provided key insights into the supply chain, consumer behavior, and Spanish market demands. In this context, the growing concern for sustainability was identified as both a challenge and an opportunity for Ecuadorian export strategies (Maldonado, 2022).