El marketing digital como influencia en el deporte futbol sala en el cantón Montecristi-Ecuador.

Abstract

The purpose of this research is to determine to what extent digital marketing influences the sport of indoor soccer in the Montecristi-Ecuador canton. It was carried out through a quantitative method with an exploratory, bibliographic, field and descriptive approach. Therefore, surveys were applied to the economically active population of the area, using the Likert scale, the data was analyzed with the SPSS/21 software in a survey of 352 people, giving a high degree of Cronbach's Alpha (.970). The result of the study seeks to provide a comprehensive view on how digital marketing can be an effective tool for the development of indoor soccer. The result obtained shows a bilateral significance of 0.00, establishes a Pearson coefficient <0.05, therefore, the null hypothesis is discarded assuming that the Pearson coefficient of correlation of the two variables p=.852 considering the correlation between the variables to be very high.