Marketing digital: influencia en ventas de micronegocios de la parroquia Leonidas Proaño.

Abstract

The purpose of this research is to analyze the digital marketing and sales influence of microbusinesses in the Leonidas Proaño parish. Considering the qualitative-quantitative approach, carrying out the respective investigations in a theoretical manner on the related topics and background of an exploratory, explanatory, bibliographic, documentary, field type, applying a survey to 375 people which result in the calculation of the PEA of the song. Montecristi using the finite formula, the surveys were carried out using a Likert scale structure, this being validated under the Cronbach's alpha coefficient software in order to collect information on the topics related to the indicators that make up digital marketing and sales. , reliability is tested with Cronbach's alpha with a significant value of 0.947, while through the Kendall and Rho-Spearman Tau_b correlation indicator, the variable and the indicators were correlated, giving high results.