Get ready with me: crecimiento de la audiencia en la marca essence, caso Manta.

Abstract

The purpose of this research is to determine how Get Ready With Me influences the Audience Growth of the Essence brand, Manta case, Adopting a quantitative approach, with a documentary, field, explanatory, descriptive and bibliographic design, not experimental and transversal, This approach will allow the collection and measurement of data through a structured questionnaire on a 5-point Likert scale on the Get Ready With Me and Audience Growth indicators. The data obtained were processed with the SPSS version 21 program, using correlation coefficients such as Kendall and Spearman, with results that show an approximate range of 0.842 - 0.883, demonstrating that there is a high positive relationship respectively in the research variables. The GRWM not only attracts a broader audience, but also reinforces the emotional bond with followers, contributing to strengthening Essence’s presence in the market.