La Responsabilidad Ambiental en el empleo del plástico de un solo uso: Caso negocios de comidas rápidas en Bahía de Caráquez.

Abstract

This research focuses on the environmental responsibility of fast food businesses in Bahía de Caráquez regarding the implementation of single-use plastic utensils for serving food. This study was conducted due to the significant increase in plastic pollution and the negative perceptions associated with this material. A mixed quantitative and qualitative approach was employed, including surveys of 384 customers and interviews with four managers of these businesses. The current situation and the perceptions of the involved parties were evaluated. Data was analyzed using SPSS 26 statistical software, obtaining a Cronbach's alpha of 0.939, indicating a high reliability of the instrument. The results show that business owners recognize the negative impact of plastic on the environment, however, most continue to use it due to its lower costs. On the other hand, the results also indicate a willingness on the part of owners to adopt more sustainable alternatives, however, the high cost of biodegradable materials is the main obstacle to a faster transition towards more environmentally sustainable practices. In conclusion, the research highlights the need to develop strategies to promote the adoption of biodegradable materials and the reuse of packaging in fast food businesses.