Planeación estratégica para mejorar las ventas en la empresa “ColombiaPlast”, ubicada en el cantón El Carmen, para el período 2024.

Abstract

The research aims to develop a strategic plan to increase ColombiaPlast's sales in 2024. This company, located in the canton of El Carmen, Manabí, Ecuador, is dedicated to the recycling of discarded plastic bags from the production of barraganete plantains. ColombiaPlast collects these bags through verbal agreements with local packing plants and farms, where in some cases the agreement includes waste management in exchange for the plastic. During peak seasons, the bags are specifically purchased. The methodological approach includes a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, complemented by interviews with key stakeholders and a study of the recycling market in the region. This analysis will allow for the development of viable strategies to optimize collection, sorting, and sales processes. The expected results include the development of a strategic plan to strengthen relationships with suppliers, improve operational efficiency, and diversify sales markets. Likewise, the company seeks to align its commercial objectives with environmental sustainability trends to improve its position in the recycling sector.