Implementación de un sitio web responsivo para la planta de alimentos de la Universidad Laica “Eloy Alfaro” de Manabí Extensión Chone.

Abstract

The food plant of the Universidad Laica Eloy Alfaro de Manabí, Chone Extension, faces difficulties in marketing its products due to the lack of a responsive website that facilitates access to its services, which limits its visibility and commercial reach in an increasingly relevant digital environment. To address this problem, the project's general objective was to implement a responsive website that would optimise the marketing of the plant's products. This objective is broken down into specific goals, such as the acquisition and configuration of a hosting and domain, the development of a web structure that is accessible and adaptable to mobile devices, and the performance of post-launch analysis to continuously improve the user experience. The methodology employed included a qualitative and documentary approach, combined with descriptive research, using stakeholder interviews and direct observation of similar websites to gather relevant information. The main outcomes of the project include the successful implementation of a responsive website that improves the accessibility and visibility of the food plant, along with the setup of a secure and efficient digital infrastructure. Although the site is operational, it remains in a testing phase to evaluate its performance and make adjustments based on key metrics such as conversion rate and customer retention.