Elaboración y análisis de estrategias post covid 19 para la reactivación turística en el sector de bares y discotecas de la zona rosa en el cantón Manta.

Abstract

Tourism is a sector that is very important, this sector is made up of several sectors of the economy such as hotels, restaurants, travel agencies, transportation, recreation areas, among these are also night entertainment centers, because tourism is considered as the largest industry in the world. This research work is about elaborating and analyzing post-Covid 19 strategies for the reactivation of tourism in the sector of bars and nightclubs of the Zona Rosa in the Manta canton. Tourism is an activity of great affinity worldwide and which generates a lot of income for the country, the city of Manta is well known for its tourist activities since it has different tourist attractions in addition to the fact that various types can be carried out within the city. tourism among those is night tourism that is based on going out to dance and enjoying the nightlife that this city has to offer. The methodology of this research focuses on visualizing the importance of the reactivation of the bars and nightclubs in the Zona Rosa of said city for tourism in the city of Manta. In order to know the opinion of the public, interviews were applied to the owners or managers of The bars and discos and the surveys were directed to all types of segment and in this way to be able to reach the conclusion that if night tourism in the city is being affected due to the closure of these establishments since the city of Manta is very recognized for being very touristy.