Estrategias de gestión integrada e inteligente para la reactivación turística del cantón Manta.

Abstract

Tourist destinations require proper management, guaranteeing the protection of attractions and the quality of tourism products, offers and experiences. That is why the development of strategies favors the governance of the destination, thus involving stakeholders and citizen participation in the definition of the desired tourism model. In correspondence with the aforementioned, this project aims to design strategies focused on the integral and intelligent management of the Manta canton for the contribution to the reactivation of tourism. It is important to strategically develop planning that involves the main axis of tourism development, such as sustainability, promoting tourism products and services that are authentic and demonstrate the uniqueness of the destination. The research is descriptive in nature since it seeks to know the different situations and behaviors of the tourist activity of the Manta canton. Likewise, qualitative and quantitative methods were used to develop tourism strategies that allow the reactivation of tourism in the canton. Surveys were conducted with the managers of the tourism sector and in the same way interviews were prepared for the managers of tourism in the canton, thus providing important information to know the current situation of the canton. Finally, through the results of the instruments used, different strategies were developed focused on a diagram of affinities that determine which is the best to implement for the increase and reactivation of tourism in Manta.