Viabilidad del turismo rural como estrategia de reactivación económica por la pandemia covid-19 en la playa Ligüiqui de la parroquia San Lorenzo de la ciudad de Manta.

Abstract

The present study of the research project entitled "Viability of rural tourism as a strategy for economic reactivation due to the covid-19 pandemic at Liguiqui beach in the San Lorenzo parish of the Manta canton, Manabí province." It aims to determine this strategy of rural tourism as a solution to the problem. Strategies are fundamental parts of any tourism development plan, which constitute the way orhow the activities or programs are going to be developed to achieve the objectives. This beach bears the name of its own community, it is located a few meters from the local population, and it is its main attraction, access by vehicle is possible, which facilitates the enjoyment of it. The closest community is Pacoche located 5km away. The general objective of this research is to formulate the implementation of the rural tourism strategy as a tool that allows the economic reactivation of the Liguiqui beach of the San Lorenzo Parish of the Manta canton, the methodology to be applied includes quantitative and qualitative techniques in the development of the work that was carried out based on the objectives set for which the following methods were used: scientific method, deductive method, analytical method, survey techniques were also used, and the interview to collect the necessary information. As a result of this research project, a proposal was made for the reactivation of tourism in Liguiqui beach and it was found that there are favorable conditions for its implementation.