Plan de negocios para fabricar y comercializar Shampoo en barra, en Manta- Ecuador.

Abstract

This study was conducted to meet the hair care needs of Ecuadorians through the development of a 100% organic, natural shampoo bar, free of harmful substances that affect the hair's pH. This will be a differentiated product that encourages the consumption of organic products and also promotes a sustainable lifestyle. Within a broad theoretical framework, according to author Lorena de la Carrera Cuentas (2017, pp. 14-25), one of the main characteristics of organic products is the production process without pesticides or chemical fertilizers. These products are manufactured and developed free of hormones, antibiotics, and artificial colors and flavors. It should be noted that in addition to providing products that are beneficial to human health, they also contribute significantly to preventing damage to the environment and farmland.