Neuromarketing y su correlación con la percepción del servicio en restaurantes del malecón de Manta.

Abstract

The objective of this scientific article is to determine how neuromarketing correlates with the perception of the service of the restaurants of the Scenic Malecón in the city of Manta. The methodology that was applied is of a mixed nature, that is, quantitative and qualitative, for this, the descriptive method will be used to know the needs of consumers, the exploratory method to determine the reasons for the problem and the field method to collect information more truthfully. A simple random probabilistic sample and the application of the finite sampling formula were used, which determined the number of respondents (384 people). The results that were obtained were carried out through a questionnaire type Likert scale, made to the clients of the restaurants. According to the results, it is concluded that Neuromarketing does affect the perception of the service of the restaurants of the Scenic Malecón.