Influencia del marketing experiencial en la acción para la recompra de los huéspedes del Hotel Oro Verde.

Abstract

This scientific article that aims to "Determine to what extent experiential marketing influences the action for the repurchase of guests at the oro Verde hotel", seeks to analyze and find said problem by identifying if experiential marketing influences considerably, the methodology used in this research was, bibliographical, qualitative, quantitative and correlational, with the point of view of several authors, it is sought to find concepts related to the aforementioned, surveys were carried out which were valued on the Likert scale with a format of 20 items, where the sample was random for convenience since it is not known exactly how many guests are in the hotel, in the relationship of the variables it was determined that both have a good relationship since its value of 0.915 and this is close to 1 is considered a very favorable correlation referring to the table of values presented.