Redes sociales: influencia en la comercialización de artesanías de tagua fabricadas por microempresas, Manta – Ecuador.

Abstract

Social networks are made up of community masses with common characteristics that are currently considered modern consumers with the capacity to make decisions, which is why every company should keep in mind that technological advances in society have also reached the business environment. The present study aims to "determine how social networks influence the marketing of tagua handicrafts manufactured by microenterprises in Manta"; in addition the study is quantitative and qualitative by collecting information through literature and documentary review of the literature, on the other hand a survey was applied to obtain information; This instrument was validated in the SPSS system showing a reliability of 0.906, and the general and specific hypotheses were also verified through a correlation between the research variables, where the main finding is that social networks influence marketing as effective strategies for microenterprise activities.