Plan de negocio para la elaboración y comercialización de prendas tejidas a crochet en Manta.

Abstract

The purpose of this business plan is to create Tejidos Mágicos, a microenterprise located in the city of Manta, Manabí province, dedicated to the production and marketing of handcrafted crochet garments. This venture emerged in response to the booming artisanal market, driven by consumers who value authenticity, sustainability, and exclusivity in their products. The overall objective is to establish a strong and profitable brand that promotes traditional craftsmanship with innovation and design. Its specific objectives include developing a line of original products, positioning itself in the digital market, and ensuring financial profitability in the short and medium term.