La actividad turística sostenible: propuesta para un plan de desarrollo turístico en la parroquia San Lorenzo.

Abstract

This research work has been prepared in order to make a proposal for a tourism development plan in the San Lorenzo parish, taking into account the parish and cantonal authorities, focused on the commercial improvement of the parish, enriching biodiversity, culture, tourism in general; However, tourism does not have current plans to promote its growth as an activity, for which an important number of resources and tourist attractions have been identified, which have not been able to be used due to the precarious knowledge of the tourist potential of the sector; This ignorance has led to this activity not being considered a contribution to social and economic development. Therefore, it is necessary to mention that the authorities and inhabitants of the parish are not aware of the tourist potential of the sector; This leads to the resources not being adequately cared for so that they can be durable over time. For the realization of the present investigative work, information was collected, from the field through interviews directed to the population about the current tourist reality of the parish; With the information obtained, the results were analyzed and interpreted, this allowed us to conclude that the San Lorenzo parish is considered a tourist sector par excellence, for this reason a study of tourist potential has been proposed as a proposal that demonstrates the possibilities of the parish to develop in alternatives that contribute to their development, social and economic growth.