Deterioro de la imagen del destino debido a marketing deficiente y falta de promoción.

Abstract

Jaramijó is a canton in the province of Manabí, on the coast of Pacific Ocean known as the fisherman's cove. in front of their coasts you can see small boats, which are a tourist attraction for visitors, currently has a handmade dock created to promote fishing activity and canton tourist It also has sulfur water wells and the festivals of San Pedro and San Pablo known throughout the region.Despite being located very close to Manta and having a variety of options for tourism development, it has not been possible to consolidate as a preferred destination for tourists who they visit. It can be perceived that there is no marketing plan that allows strengthening its image as a destination. Although he has had one great with people who visit the site daily, they do not spend the night in the place due to ignorance of the existence of a hotel plant. It is necessary to recognize that although there are several establishments that provide tourist services, these lack of quality which leads visitors to go to a destination such as Manta or Portoviejo.