El potencial turístico de la cerveza artesanal en la ciudad de Manta: caso zona urbana.

Abstract

Based on the objectives, contextualization, the potential of craft beer and tourism are sought, as well as identifying the Gastropubs in the urban area of Manta to know their incidence and contribution to tourism development. The purpose of this work focuses on knowing the potential of craft beer, from the context of those who consume the drink and factories, mainly motivations and barriers that affect their decision to participate in tourism activities related to craft beer.