Creación de una microempresa dedicada a la producción y comercialización de mermelada de fresa con semillas de chia en la ciudad de Manta.

Abstract

This project is based on the "creation of a micro-enterprise dedicated to the production and marketing of strawberry jam with chia seeds in the city of Manta", for which this business proposal was born due to the fact that the jams is saturated with products that over time harm the health of the people, and that is why customers require innovative and healthy products. Through the market study that was carried out with 384 surveys, it was possible to know the needs of this market and determine the way in which the company will offer the product, which was received with an acceptance level of 71% where it was recognized that the market is saturated, but you have the opportunity to introduce a product with a value aggregate adapted to the tastes and preferences of customers. The target market for this product will be people between 15 and 55 years old. age, that is, those who prefer the consumption of jams. It should be noted that the size of the target market is 5% equivalent to 1,723 people, which this result allowed calculate the monthly consumption projection in Manta, giving a total of 4,359 units of product. To carry out the project, an investment of $55,470.55 is required, of which 30% It will be due to the contribution of three shareholders that will be in the company, that is to say that the capital in own resources (30%) and 70% will be through a bank loan, said investment has a Recovery Period (PRI) of 2 years 10 months with 0 days, with a Value Net Current Rate (NPV) of $56,022 and an Internal Rate of Return (IRR) of 43.2%, exceeding the Discount Rate of (12.6%), making the project profitable.