El merchandising visual y su influencia en la recompra en las grandes superficies de la ciudad de Manta.

Abstract

The objective of this present investigation has been carried out with the purpose of determining the visual Merchandising and its influence in the big surfaces of the city of blanket in the year 2018, taking 2 Mall del Pacífico and Paseo Shopping companies. The problem formulated for the investigation was: ¿How does Visual Merchandising influence the repurchase in the large shopping centers of the city of Manta? It was ypothesized: According to the correlation analysis of hypotheses 1 hypothesis 2 hypothesis 3, it is confirmed that visual merchandising does have a significant influence on the repurchase in large stores in the city of Manta. Specific objectives: Identify the impact of visual Merchandising in the large shopping centers of the city of Manta, Evaluate the perception that customers have about the visual Merchandising of the large shopping centers of the city of Manta, Analyze the degree of satisfaction in the process for the buyback of consumers in the large shopping centers of the city of Manta. For the investigation, a sample of 384 clients was calculated. The research design used was of a quantitative and correlational type, in terms of techniques and data collection instruments the survey was used. It is concluded that the clients have a clear and positive perception of the Visual Merchandising of the large surfaces, because they emit specific criteria that are largely positive, towards the fulfillment of the objectives of the application of the elements.