Las herramientas de tecnología, información y comunicación tic y el desarrollo de las microempresas del cantón Jaramijó.

Abstract

The project focuses on an analysis of ICT technology, information and communication tools and the development of microenterprises in the Jaramijo canton, with the aim of analyzing the effects that ICTs provide in the development of sales in microenterprises, through the sample or study population that proceeded to survey fine 50 microenterprises involved among small, medium businesses and local vendors of certain strategic commercial sectors through surveys with closed questions based on 10 items on ICT tools, in the methodology proceeded in the use of the quantitative and qualitative method, also directed through the type of field research for the collection of information on the context where the research that includes the Jaramijo canton is developed, as well as documentary type for the support of bibliographic information According to the theoretical data on the use of ICTs in transformations action of micro-enterprises and the empiric where it is sought to give real evidence to solve the problem. The main conclusion is that the positioning in the proper use of ICT is located at a high level of competition and sales development, although at certain times due to little knowledge and lack of training in the execution of these tools and sometimes by that they believe they have a high cost prevents them from being able to function quickly in the delivery of their products to customers.