Calidad de servicio a los clientes del centro comercial “El Arbolito” ubicado en el nuevo Tarqui de la ciudad de Manta.

Abstract

To analyze the quality of service to customers of the "El Arbolito" shopping center located in the new Tarqui in the city of Manta. Materials and methods: The methodology used was quantitative, with a descriptive, non- experimental and cross-sectional design. The study was carried out in the new Tarqui in the city of Manta, in a probabilistic sample of 384 clients. The SERVQUAL validated instrument was applied, adapted for the purposes of the research. The survey was applied to customers of the "El Arbolito" shopping center.