Diagnóstico de la situación actual de la industria hotelera frente al covid-19. Caso: parroquia Santa Marianita-Manta.

Abstract

The present research work with the theme "Diagnosis of the current situation of the hotel industry against covid-19. Case: Santa Marianita-Manta parish.” In which its main objective is to analyze the economic impacts generated by the current situation of the hotel industry against covid-19 in the Santa Marianita-Manta Parish. For this project, a descriptive, non-experimental, quantitative-qualitative and field methodology was used, specifically interviews were conducted with several hotel and hostel owners based on how they handled the pandemic; 384 surveys were also carried out, having the population of Manabí as a study sample, with which the tastes that tourists have to choose and visit a certain tourist place were known. With the results of the application of the research methodology, it was possible to verify that the general hypothesis that defines this research was fulfilled, that is to say that the economic impacts generated by the current situation of the hotel industry against covid-19 in the Parish Santa Marianita-Manta. Finally, in order to encourage the reactivation of the sector under study, as well as to be prepared for similar events that may occur in the future, the application of different marketing strategies is proposed, with the aim of achieving the loyalty of tourists, generating income for owners that allow them to cover their expenses and obtain a return on their investment.