Estudio de factibilidad de una microempresa procesadora de compotas a base de fruta de jirón “Sicana odorífera” en la cuidad de Jipijapa.

Abstract

The purpose of this project proposes the creation of a micro-enterprise for processing compote based on Sicana odorifera (Jirón), an exotic fruit, this same is oriented to parents of children between 0 and 5 years old who are looking for healthy, natural foods. Market research was carried out, using INEC data, obtaining a sample of 439 people to whom a survey was applied, reaching an acceptance of the product with

88.38% of the interested target public and a demand of 55,296units per year. In the technical study, the size and distribution of the different areas of the plant were established, considering that the space we had was 105 m^2 where 130 kg*day can be produced, in addition to the installed capacity of machinery and equipment. Finally, in the financial analysis we have that the project is feasible in a normal scenario, with an IRR higher than the opportunity cost, a positive NPV and a reasonable recovery period. However, in a conservative scenario with falling revenues or rising costs, its attractiveness decreases significantly due to the reduction in profitability and the increase in payback time