Estudio de factibilidad sobre la elaboración de productos medicinales elaborados a base de palo santo.

Abstract

The project aims to evaluate the feasibility of developing and marketing a medicinal analgesic cream based on Palo Santo (Bursera graveolens) in the city of Manta, Ecuador. The product seeks to offer a natural alternative for relieving muscle and joint pain by leveraging the therapeutic properties of Palo Santo. Additionally, the implementation of an efficient and sustainable production process is being studied, with an emphasis on ecosystem conservation and product quality. Surveys conducted with 400 inhabitants of the Manta canton revealed a 91.7% interest in trying the cream, confirming its market acceptance. The preferred distribution channels were health stores and social media, highlighting the need to differentiate the product based on its quality, effectiveness, and sustainability. Relevant legal frameworks were also reviewed to ensure compliance with regulatory requirements, such as sanitary registration. The economic evaluation shows positive cash flows and high profitability. With an IRR of 41.12% and an NPV of $151,455.92, the project demonstrates its ability to generate value from the initial investment and provides a quick return, with a payback period of 2.55 years. The project aims to improve the health and well-being of the community by promoting natural and accessible alternatives.