Reel's vs post´s como influenciadores para la captación de leads en Desingcar, Manta.

Abstract

In this study, the effectiveness of reels and posts as digital tools to capture leads in Desingcar, Manta, was evaluated using a quantitative approach. Data collection was carried out through surveys applied to 50 participants, selected by convenience sampling. To guarantee the reliability of the respnses, Cronbach's Alpha was used, obtaining a value of 0.987, which indicates high intemal consistency of the (Lita. This value suppons the robustness of the instrument used, ensuring that the measurements accurately reflect the perceptions of the participants. Furthermore, the correlation analysis showed a significant positive relationship between the use of audiovisual formats and the acquisition of leads. highlighting the ability of reels to generate reach and dynamism, and of psts to transmit trust through detailed contenta ñe quality of the analysis is based on the rigorous use of metrics and statistical techniques that confirm the relevance of both formats in digital marketing strategies.