Gestión de Talento Humano y la Retención de Empleados en la Empresa Panificadora "Milli López" en la era de la transformación digital.

Abstract

The study aimed to analyze human talent management and employee retention at the "Milli López" Bakery during the digital transformation. The methodology was quantitative, with a non- experimental, cross-sectional design and correlational scope, where the 23 employees of the company were surveyed using a structured questionnaire of 25 items based on a Likert scale. The results revealed that human talent management is perceived as frequent by most employees; however, there are inconsistencies in the adoption of digital tools. Labor relations were considered occasional in 47.8%, highlighting the need to improve communication and cohesion. Regarding performance evaluations and compensation, although mostly positive, opportunities were identified to strengthen equity and regularity. Finally, in relation to the results part, the organizational culture was perceived as frequently promoted, but with areas that require greater attention. It was concluded that the company is partially adapted to the digital age, although it faces challenges in the standardization of processes and perception of equity by employees. Based on the conclusions, it was recommended to implement digital tools to optimize communication, performance evaluations and the promotion of organizational culture, allowing these strategies to strengthen talent retention and job satisfaction, essential for organizational success.