Competitividad y gestión estratégica en la industria del cannabis no psicoactivo de grado farmacéutico en Pedro Moncayo, Ecuador.

Abstract

In the business field of pharmaceutical grade non-psychoactive cannabis, lack of planning affects product quality and sales. At an international level, the legalization of medicinal cannabis has been a progressive process, led by countries such as Canada and Uruguay. At a national level, stigmas and misinformation about non-psychoactive cannabis persist, despite its growing acceptance. In Pedro Moncayo, Ecuador, the industry faces significant challenges in terms of strategic management and competitiveness. A correlational hypothesis was raised between strategic management and competitiveness, with variables such as operational efficiency, product quality and innovation. To demonstrate this relationship, a survey was used as an instrument following the Likert scale model with 10 questions directed to a local company. The improvement of both variables is crucial for the success of this industry in Pedro Moncayo, Ecuador. This implies solid and sustainable long-term strategic planning, compliance with legal regulations. In addition, continuous innovation and improvement of product quality is required to stand out in the national and international market. The survey results provided valuable information for the future development of the industry in the region, confirming a positive correlation between strategic management and competitiveness in the non-psychoactive cannabis industry in Pedro Moncayo. More than 90% of respondents highlight internal coordination and market adaptation as key to structured management in this emerging sector.