Herramienta estratégica como apoyo a la calidad de información del departamento financiero de la Universidad Laica Eloy Alfaro de Manabí, 2024.

Abstract

This research study is entitled Strategic Tool to support the Information Quality of the Financial Department of the Universidad Laica Eloy Alfaro de Manabí. The interest in this research work is to demonstrate how strategic tools are essential to detect inconsistencies in organizational processes and improve the quality of information, therefore, the SWOT analysis was chosen as the central strategic tool in this study due to its ability to provide a comprehensive and complete understanding of the current and real situation of the organization. The purpose of this research is to demonstrate how the use of strategic tools such as SWOT can improve the quality of financial information and the efficiency of administrative processes, contributing to institutional strengthening. Likewise, this study has as its main objective to apply the SWOT Strategic Tool in such a way that it allows identifying the internal strengths and weaknesses of the Finance Department in terms of the quality of the information it manages, as well as the external opportunities and threats that may affect it. Based on the analysis of the results obtained, a comprehensive and strategic improvement proposal will be developed aimed at optimizing the quality of information and thus strengthening the operational efficiency of the Department.