Operadoras turísticas y su incidencia en el desarrollo del turismo del Cantón Pedernales.

Abstract

The general objective of this study was to analyze the impact of tourism operators on the decline of tourism in the Pedernales Canton. To achieve this, a mixed approach was used, combining qualitative and quantitative methods, with an exploratory research design and descriptive scope. The methods employed were analytical, deductive, and inductive, which allowed for a comprehensive understanding of the factors involved. Survey and interview techniques were applied, with 382 people surveyed, both local residents and foreigners, and interviews were conducted with the director of tourism from the GAD Pedernales and a tourism operator to gather information on the perception of tourism services and the factors influencing the decline in visitors. The results indicated that the lack of security and the poor quality of services offered by tourism operators were key factors contributing to the decline in tourism in the region. Additionally, the lack of adequate promotion and insufficient infrastructure in the canton were also identified as determining elements. Tourists expressed interest in the region, but their decision not to visit was mainly influenced by these factors. In conclusion, the analysis identified that, in order to reverse the decline in tourism in Pedernales, it is urgent to improve the quality of services, implement digital marketing strategies, promote local activities, and ensure the safety of tourists. It is essential that tourism operators and local authorities work together to strengthen the image and competitiveness of the canton.