El marketing turístico y su aporte en el desarrollo socioeconómico del cantón Santa Ana.

Abstract

The economic situation in Santa Ana is a very evident problem and a solution can be found in tourism marketing. The main objective of this research is to analyze how tourism marketing contributes to the economic, social and cultural well-being of the community, promoting employment, investments and strengthening local identity, for which a mixed methodology of transversal character with a descriptive design was used, for data collection the survey tool was applied, where the Likert scale was used on the indicators tourism marketing and socioeconomic development in which 20 questions were asked with an age range of 18 to 65 years which resulted in a sample of 384 people, in addition to the collection of information through bibliographic research.