Reels y la influencia en la percepción de leads de mamboo -Manta.

Abstract

The present study aims to investigate how Reels influence the perception of leads from the Mamboo dance academy, in the city of Manta; for the development of the research, a study was carried out with a qualitative-quantitative, field, descriptive, bibliographic approach; the statistical program IBM SPSS version 27.0 was used, analyzing a total of 30 surveys taken into account by a non-probabilistic convenience sampling designed on a Likert scale, confirming the high reliability of the instrument with the Cronbach’s Alpha coefficient with a total of 0.972, in turn a positive correlation is shown between the variables Reels and Perception of Leads under the Spearman’s Rho coefficient of 0.927, the relevance of the Reels in the perception of leads was determined where it not only allows to capture the user’s attention, but also to promote a favorable and lasting perception towards the academy.