Imbound marketing y su influencia en la reactivación del ecoturismo de la ciudad de Manta.

Abstract

The present research entitled "Inbound marketing and its influence on the reactivation of ecotourism in the city of Manta, had as its main objective to determine how inbound marketing influences the reactivation of ecotourism in the city of Manta, for this a quantitative, bibliographic, field research with descriptive and exploratory scope was developed, A correlational survey was designed under the dimensions of the study through a Likert scale with a population of (384) in order to validate through Spearman’s Rho coefficient the correlation between inbound marketing and the reactivation of ecotourism, obtaining as a result a correlation with a high level of significance.