Calidad de la Playa de San Vicente como influencia del posicionamiento del destino turístico del cantón.

Abstract

The objective of this research was to design a training plan for the staff of the different promotional and beach establishments in the San Vicente Canton. Its purpose is to provide quality service to customers through this training plan. Empirical methods were applied to conduct the research, such as surveys conducted among the residents of the San Vicente Canton in order to obtain valuable information that helps to obtain a perception of said inhabitants in relation to the quality of the beach. The interview was conducted with Eura Zambrano, a professor at the ULEAM Bahía de Caráquez extension, based on her knowledge of tourism and as a former official of the San Vicente GAD (Government of the Autonomous Community of San Vicente). Both the survey and the interview were conducted in person, where the results obtained from the surveys were processed in the IBM SPSS version 26 program, which revealed some of the important points that need to be improved and expand the available services, which is the most relevant aspect to attract tourists. The customer service training plan is expected to yield positive results for San Vicente's distinctive businesses.