Estudio de mercado para la implementación de Iche snacks como aporte al desarrollo de la ruta gastronómica ICHE.

Abstract

This research was focused on conducting a market investigation to determine the feasibility of positioning Iche Snacks, a line of cuJinary products inspired by tbe cultural and culinary wealth of the region, to support the consolidation of the 4CHE" Culinary Route. Your potenual consumer needs and preferences for innovaiive and represemaiive local culinary products, thus identifying competitors and current trends in the heaJthy and gourmet snacks sector. Propose commercial strategies that position *Iche Snacks" as an iconic product oa the Culiaary Path, contributing to the development of tourism and the local economy. Toe research aJso includes the development of product prototypes, acceptance testing and financial analysis to ensure the sustaínability of the project. In the end, *Iche Snacks* became not only an attractive product for consumers but also a basis for promoting the cultural identity and economic development ofthe región throagh toarism.