Plataforma web de catálogo de productos y servicios de spa integrado a redes sociales en la gestión de pedidos.

Abstract

The present thesis focuses on the development of a web platform for KidSpa Manta, a spa located in the city of Manta, whose main objective is to facilitate the visualization and promotion of its products and services, thus strengthening its digital presence as a complement to its physical location. The platform is designed to offer an interactive and dynamic experience, allowing customers to explore detailed catalogs, place orders through WhatsApp, and connect with the company’s social media channels, improving communication and customer loyalty. Through a qualitative and quantitative methodological approach, specific requirements were identified through interviews and questionnaires, which allowed for the development of a solution tailored to the needs of the business and its customers. The platform was developed using tools such as Visual Studio and XAMPP, ensuring a modern, adaptable, and scalable design for future optimizations. As a result, KidSpa Manta now has a digital tool that enhances its competitiveness in the spa services market, increasing its visibility and attracting a broader audience. Finally, recommendations were presented aimed at expanding payment methods and the continuous evaluation of the platform, with a view toward its full implementation in a production environment when economic and operational conditions become more favorable.