El periodismo deportivo en la era digital: desafíos y oportunidades en la cobertura de eventos futbolísticos.

Abstract

The essay examines how digitalization has significantly transformed sports journalism, particularly in football event coverage. Digital media have enabled greater immediacy and accessibility of information, which requires journalists to adapt to new tools and platforms, such as social networks and mobile applications. With the rise of independent content creators, traditional journalists face fierce competition and must stand out through multimedia skills and innovative approaches. Furthermore, the essay analyzes how these changes benefit both journalistic coverage and fan engagement, as audiences can now actively participate in the conversation about sports. Through a qualitative approach, this work explores the challenges and opportunities presented by digital media, as well as its effects on sports journalism in Ecuador.