Análisis de la oferta turística de la parroquia San Lorenzo en el cantón Manta 2021.

Abstract

In the present research work the tourist offer of the San Lorenzo Parish is analyzed, located 30 km from the city of Manta, this parish is recognized by both National and International tourists. The objective of the investigation is to diagnose its tourist offer, In Currently, the rural area has not had the greatest interest on the part of the authorities, public and private sectors about the necessary information of the destination, since due to the lack of a tourist information system it has not had an improvement in the offer. According to the UNWTO, the tourist offer refers to "the set of tourist products and services made available to the tourist user in a given destination, for their enjoyment and consumption." the tourist offer is made up of the elements that motivate tourists to choose a specific destination and satisfy all their needs. The present research work is descriptive or field since it allows us to obtain basic information through data collection research techniques such as the interview and the survey, with the information obtained we proceeded to analyze and interpret the results. The method used is the deductive-inductive one, the deductive one to determine the needs of tourists regarding services and the inductive one analyzes the causes and effects.