Propuesta de estudio para la creación de un centro de deportes extremos en el cerro de Montecristi.

Abstract

The study for the creation of the extreme sports center aims to create an extreme sports center to help citizens escape from a sedentary lifestyle and improve their lifestyle. The market study used a survey methodology, which included a population of 5,960 people who visited Montecristi Hill in 2019. The result was a sample of 189 respondents. 96.4% of respondents agreed with the creation of an extreme sports center, while 1.6% disagreed. This demonstrates the viability of the project. The "Milenarioxtreme" extreme sports center will be dedicated to providing services that allow tourists to venture out and experience new experiences and enjoy each of the company's activities. The company will also develop a marketing, advertising, and external communications strategy to determine the partnerships that will be needed to begin operating all the activities of this business model. The company will also develop a marketing, advertising, and print media strategy.