Factores externos: influencia en las ventas del sector comercial de la parroquia Chaupicruz- Quito.

Abstract

The objective of the research was “to analyze the influence of external factors on SMEs in the commercial sector of the Chaupicruz - Quito parish”, indicating that the inhabitants consider that planning should be generated around the direction and success, since the planning processes are considering factors that could generate a threat impact on the development of business sales. Study supported under a quantitative method, focused on various types of research; exploratory, correlational, and descriptive. A structured survey was carried out through a series of questions referred to on a Likert scale, the measurement instrument applied was through the Cronbach's Alpha coefficient, validating a reliability of 0.994 for consistency for the 24 items, the correlations of the variables (innovation, personal training, production practices), through the Rho Spearman whose hypothesis of (0.966) perfect research.