Gestión pública del GAD Montecristi y su incidencia en el desarrollo comercial del sector artesanal.

Abstract

The artisan sector is recognized for the quality and variety of products made manually, among them the toquilla straw hat stands out, to strengthen this sector it is necessary to have quality management, the present analysis aims to determine how the public management of the GAD Montecristi affects the commercial development of the artisan sector, recognizing as the main subject of study, the index of planning and support protocol for innovative projects that the GAD Montecristi proposes with the purpose of exponentially making known the products of crafts. The methodology applied in the investigation is; complete inductive method, with a type of correlational research between the independent and dependent variable, likewise the polychotomic survey technique was used on the Likert scale validated by the reliability level of the SPSS system to obtain an optimal development of the present analysis.