Blended marketing: incidencia en consumidores de prendas de vestir para damas de nuevo Tarqui.

Abstract

Today social networks as a means of BTL communication are essential to publicize the business product and cover a broader segment hand in hand with offline marketing, this strategy is applied with the sole purpose that consumers They can empathize more with the brand of the micro-enterprises that are in this sector in order to achieve successful customer loyalty. Within this research study it had a qualitative, quantitative approach, correlational descriptive type, as a quantitative study it was carried out through a survey with a measurement on the Likert scale made up of 12 items that was applied to 77 consumers, it was evidenced with a reliability of 0.933 highly positive, applied in the SPSS Software program. The results obtained reflected that the Blended Marketing is a strategy that allows to achieve the objectives desired by the merchants.